BSD Medical is Now Pyrexar Medical

The complete line of BSD Hyperthermia products are availble thru Pyrexar Medical

ASTRO booth

We just finished up a week in San Antonio, Texas, at the ASTRO (American Society of Therapeutic Radiation Oncologist) annual meeting.  We were surrounded by all of the big device manufacturers like Accuray, Philips, Elekta, Siemens, Varian, Iba, and Hitachi, with their massive show displays towering above us. But our modest, elegantly appointed show booth still seemed to shine brightly.  Although not in a prime spot (next to the restroom), we had a really high traffic. Maybe it was the restroom? Or maybe that our sales and marketing group did a great job out in front, prepping for the event. Either way, it was a big success.

Our show team included Rex Harmon and Mark Kidd for Pyrexar Team USA; Dr. Gerhard Sennewald and Martin Wadpohle from Sennewald Medizintechnik out of Germany; Mira Sirotic representing the team at ORB Healthcare.  Paul Turner, Chief Technology Officer, was there answering any and all questions hyperthermic, plus Drew Wilkens in Marketing and Mark Falkowski, Pyrexar CEO, who was taking names and making deals. It was an extremely fast-paced show, continually busy with a long list of new potential clients. We also passed around our latest video, “One More Year.” If you have not had a chance to see the video, it is worth a look.

elena 2000booth sales team astrosan antionio riverwalk

What we learned

We were not surprised that very few booth visitors knew about our product and how it increases outcomes.  But after explaining the benefits of heating the cancer tumor, before or after radiation therapy, and sharing the clinical evidence, everyone seemed to be genuinely interested.  The pathway to success is to continue sharing the message: Thermal Therapy Works.

The main event at this year's show appeared to be Proton Therapy, whose massive $200 million systems were the technological stars. Proton therapy is the pinpoint distribution of proton particles targeted at a tumor.  It offers less damage to healthy tissues as the energy passes through the body than conventional x-ray radiation therapy. When clinicians heard that adding hyperthermia to their program could potentially make their system work better, they were shocked and intrigued.  To us, it seemed like a “no brainer.”  Adding our system would cost less the one half of one percent (0.005) to the total investment. If it means better results for the patient, why wouldn't every proton therapy system have a deep regional hyperthermia unit in each suite? Expect to see the combination of proton therapy and hyperthermia available soon.

We also want to recognize the team back in Salt Lake City for getting us to the show and supporting the sales efforts. In the middle of a very aggressive product build and ongoing new product development, everyone helped put together the resources we needed for a successful show. It looks like we will be participating in the ASTRO show again next year in Boston. (watch the One More Year video to find out why that location is a bit ironic).

If you missed us at ASTRO, please be sure to visit our booth (#6563) in Chicago at the RSNA, Nov 29th-Dec. 4th.

Pyrexar uses crane to hyperthermia install system on ninth floor might someday be delivering your packages by a tiny drone, but when Pyrexar provides to a customer site, we use a crane. Delivery by crane is not our usual methodology, but when a brand new BSD-2000 arrived at the Healer's Care Center in Busan, South Korea, we headed off script for installation. At just under 9ft long, the Deep Regional Hyperthermia system was clearly not going to fit in a 5ft by 5ft freight elevator the cancer center had to offer.

But for a country of 49 million people in an area half the size of the state of Kentucky (pop. 4.4 million), tall buildings and tight accommodations are nothing new. 

The engineers did not blink; they brought in a crane, created a lifting platform, and prepared the unit to be elevated high above the sidewalk. Some cover panels were removed, and anything that might get caught during the lift was secured to the system.  A forklift delivered the system to a lifting platform at the end of a boom crane, and the crane lifted the 700 lb treatment base to a ninth-floor window. Workers removed the hallway window, transitioned the base to a scaffolding-like structure and down to the floor.

In no time, the system base joined its slightly smaller system components and was sitting in a brand new treatment room where successful installation and systems training sessions followed.  A special thanks to the crew at the Healer's Care Center along with the team from HanBeam Technologies for their great effort.  The new system is now successfully treating patients with cancer patients with the benefits of hyperthermia.

So next time someone brags about getting a pizza via drone, tell them about Pyrexar cancer treatment systems with crane delivery.

Magna Medic Systems representing Pyrexar

Pyrexar is proud to welcome a new distributor to the fight against cancer, Magna Medic Systems. Magna is headquartered just outside the city of Málaga on the Southern coast of Spain. We first met Elie Helou, General Manager, and Félix Navarro, Medical Physicist, at the annual European Society of Hyperthermic Oncology (ESHO) conference in Zurich, Switzerland. Their team was on a mission to bring hyperthermia to the forefront of Spain's oncology community and while at the conference sift through the competitive offerings to find the best fit. After hearing Pyrexar's presentation of the company's direction, along with the stream positive result findings from thermal therapy researchers from around the world, the group chose Pyrexar.

In addition to being an ESHO partner, Magna Medic is the driving force behind the creation of the thermal oncology working group of SEOR (Spanish Society of Radiation Oncology). SEOR is a group of 60 oncologists looking to improve cancer treatment outcomes with the latest in cancer-fighting technologies. Together they are building a thermal oncology training and education program that will span the country.

Magna joins long-time distributors, Sennewald Medizintechnik (Germany) and Orientech (China), along with newly added Linden Biosciences (Taiwan), HanBeam Technologies (Korea), ORB Global (UK), ORB Darou (Iran), ProCoss (Japan). BON FCZ (Middle East) and ORB Enerji (Central Asia). We look forward to working closely with the Magna team and plan to visit their facilities and tour the country. I have never been to Spain, but I kind of like their music. (Those under 40 may not catch the Three Dog Night reference, but if you want to see my 1970's high school fashion influence, here is a link, enjoy.)

Pyrexar HQ in Salt Lake City

On April 11, 2015, I posted my blog for the first time. We had just set up the office in a portion of the old BSD Medical building, and we seem to be moving at the speed of light.  It was our first week in business, and I complained about the lack of staplers. Start-ups are awesome.

Five months later, we just moved into our expanded headquarters not too far down the road — lots of room for manufacturing and new space for research and development.  The additional room is not the news; how we are putting it to work is the real story.  It used to take 120 days to build a hyperthermia system, and now we do it in 30 days.  We did not hire an army of technicians; what changed was the workflow.  Not only is everyone on the team accountable, but the process also has transparency.  New MRP/ERP system, a CRM tied to marketing automation, project management, and a new CAD system, everything in the cloud. Essentially, I can tell you where the sales lead was generated to when the customer site will install and all the steps in-between. (from my phone).  Technology is pretty awesome.

But technology is not what got us to this point, that has everything to do with team and leadership.  Mark Falkowski, our CEO, is a seasoned "turn-around" veteran. We were all handpicked; Sales, Regulatory, Manufacturing, Engineering, Finance, and Marketing, because we knew what needed to be done, and we did it.  We all trust in Mark's vision, and he trusts our ability; that recipe works.  Not saying I have not been worked harder than anytime in my career, but all of our efforts are starting to show.  Teamwork is awesome.

But the truly remarkable part is that every time a new product goes out that door, someone with cancer is going to be helped. From here on out, it is a numbers game.  The more systems that go out the door, the higher the number of people who will have access to this cancer treatment therapy. That my friends is a great reason to get up and go to work. To everyone reading this... thermal therapy works.  Please share the news.